PRODUCTS

Having a professional background in marketing and advertising, I cannot agree with Seth Godin more - people buy relations, stories, and magic. And this is what I create when I capture products or images that communicate services: the relations behind the products and services, the stories, and of course the magic! So that, when the viewer looks at the image, they can picture themselves as part of the story. In a way, it is like making an introduction - with the help of an image that can tell a story in a short time and without language- or cultural barriers, the viewer is introduced to a product or service. It is one of the most appealing aspects of my job for me, as I love connecting people.